Innovation is the engine for growth and competitiveness. Innovation without methodology is just luck and most companies decline and some die because their leadership makes bad innovation decisions  that lead to wastage of significant efforts, time and money… they do not nurture a corporate culture of innovation and do not manage their innovation activities comprehensively, competitively and methodically, taking into account market and management realities and using metrics appropriate for their life cycle stages of evolution. 

Participants in this course of 3 lectures will learn about the International Standards Organization 56000 family of innovation management standards which encapsulate best world practices on how to accelerate company growth, improve its competitiveness and avoid decline through effective business innovation management based on proven metrics, comprehensive methodologies and effective tools. 

The Trainer:


Dr. Sorin Cohn leads the ISO world team developing the  ISO56008 standard on innovation operation measurements. He is CEO of Competitive Innovation Management & Entrepreneurship (c-IM&E) providing innovation management tools and consulting. He is an IAOIP Certified Lead Auditor for ISO 56000 innovation management system.